L’Agent by Agent Provocateur A/W 2014 Campaign
Penélope Cruz co-designed the A/W 2014 lingerie collection L’Agent by Agent Provocateur in collaboration with her sister Monica and Agent Provocateur creative direction Sarah Shotton. Penélope not only wrote and directed the video but also appears in the campaign video herself.
A man is dragging himself across the dry desert ground desperately in need of water. Although it seems that he won’t find any water the dancing models that appear thanks to his sparkling mirageseem to alleviate his pain.