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    Porsche Design presents a unique Custom-Built Timepieces Program

    27. January 2021

    A Porsche is always a statement. Every Porsche driver grants insight into his personality simply by choosing his vehicle. Of course, the small but fine details of the sports car, which can be customized when purchasing the car, also contribute to this. And what is possible with the legendary 911, Porsche Design is now also making possible with a very special chronograph: the Porsche Design custom-built Timepieces can be designed by the individual based on personal preference.

    With the custom-built Timepieces concept, Porsche Design is opening a new chapter in the manufacture of wristwatches. It is not new that the design forge is inspired by the vehicle design of the sports car manufacturer from Zuffenhausen and integrates vehicle elements into the wristwatches. However, customization has so far been reserved for sports cars. With custom-built Porsche Design Timepieces can be designed by the individual based on personal preference. , this has now changed fundamentally. The watch configurator that Porsche Design makes available on its website for customers in Germany, England and the USA offers a total of 1.5 million different combination options to create a truly unique chronograph.

    The approach of manufacturing watches in sequential production was taken into account six years ago when Porsche Design Timepieces AG was founded in Solothurn. “Our manufactory is located in the middle of the manufacturing triangle of the best Swiss suppliers with highly specialized companies,” says Rolf Bergmann, Managing Director of Porsche Design Timepieces AG.

    “When the company was founded in Switzerland in 2014, it was already clear that we wanted to make the custom-built timepieces project, which was then known as the“ Porsche Design Club Watch Concept ”, a reality,” says Gerhard J. Novak, General Manager Porsche Design Timepieces. The design team in Zell am See was also heavily involved in the development. “It quickly became clear that for such a concept we would need cases or bracelets with completely different details that allow a high degree of customization.”

     The Porsche Design Timepieces configurator

    The starting point is the Porsche Design Timepieces configurator, which was specially developed for this purpose and is technically the most complex configurator of its kind for mechanical wristwatches. As soon as you have configured your personal watch or the watch that matches your Porsche 911 online, you will receive an individual code that contains the selected design configurations. You can use this code to complete the ordering process at all participating Porsche Centers in Germany. The order is then sent to the watch manufacturer in Solothurn and passed on to the suppliers. The process from receipt of order to delivery takes between eight and twelve weeks. Alternatively, the customer also has the option of receiving their personalized Porsche Design chronograph when their vehicle is delivered.

    As a buyer you can decide on the following specifications:

    Case and bezel: You have the choice between glass bead blasted titanium or the classic black version
    Dial and hands: The standard is simple and elegant as is expected from Porsche. The time is always easy to read with white numbers on a black background
    Bracelet and seam: Would you prefer a titanium bracelet or one of the 14 different leather bracelets? With the contrasting seams you even have 19 color variations to choose from
    Rotor and clockwork: There are 6 clockworks to choose from, 5 variants of the rotor and 24 options for the hub cover
    Engraving: There is space for a maximum of 12 characters on the underside of the watch, for example the license plate number of your Porsche

    To the Porsche Design Timepieces configurator

    Custom-built variations


    With a certain creativity you can create a chronograph with the new Porsche Design Timepiece that suits you exactly: timelessly elegant, of the highest quality in every respect and as individual as you are.

    About Porsche Design:

    In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most important design objects in contemporary history. With his vision of taking the principles and the Porsche myth beyond the limits of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language lives on in all Porsche Design products to this day. Every Porsche Design product stands for extraordinary precision and perfection at a high technological innovation level and for a unique symbiosis of intelligent functions and puristic design. Designed by the F. A. Porsche studio in Zell am See, Austria. Available worldwide in over 130 Porsche Design Stores, in exclusive department stores, in specialist shops and online at www.porsche-design.com


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