• Cars

    Announcing The Dawn Black Badge by Rolls-Royce

    28. June 2017

    The next chapter of the Black Badge story Dawns at the Goodwood Festival Of Speed – Here is the new Dawn Black Badge by Rolls-Royce

    We almost lost our minds when our friends at Rolls-Royce told us about this upcoming bit of auto gossip. Introducing what is sure to be one of our favourite releases this year, the Dawn Black Badge!

    Created to satisfy overwhelming demand from a new breed of Rolls-Royce patrons, Dawn Black Badge stands as the most luxurious, social and sensual space from which to take in the night air. This most glamorous, uncompromising expression of open-top luxury is given a new and darker sensual dimension through its suite of Black Badge engineering and design treatments.

    The Dawn Black Badge at the Festival of Speed is presented in a deeply intense shade of black. Multiple layers of paint and lacquer have been fastidiously applied and hand-polished in a process that amounts to the most exhaustive painting and polishing process ever used for a solid paint colour. The result clothes Dawn’s sensuous lines in the deepest, darkest and most intense black to ever grace a production car surface. The roof, which opens in a ‘Silent Ballet’ to allow in the sounds of the night, is also only available in black canvas, whilst the rear deck is finished in black leather.

    In creating Black Badge, Rolls-Royce’s Bespoke designers have sought to create true signifiers of this more assertive alter-ego for the marque. Dawn gets this same treatment.

    The Spirit of Ecstasy – itself a mascot that has taken many different forms throughout the marque’s history – transforms into a high-gloss vamp, finished in a perfectly executed black chrome. This transformation to a darker aesthetic extends to certain chrome surfaces including the front grille surround, boot lid finisher, exhaust pipes and air inlet finisher. The effect is an authentic transformation that speaks of a bolder, more confident sensibility. Finally, the ‘Double R’ signifiers on the Rolls-Royce badges are inverted in colour, confirming the creation of a true alter-ego of the marque.

    This bold, edgy design ethos extends beautifully into the interior – an exquisitely appointed staging point for patrons who seek to discover the night’s elements with the roof down.

    More information @ Rolls-Royce

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